• About ME

    Seasoned operator with 10+ years of professional experience, specializing in technical due diligence of, and strategic advisory services for, middle market eCommerce companies.

    Private equity targets are increasingly relying on eCommmerce as a significant distribution channel, both in the B2B and B2C markets. These eCommerce channels often represent an opportunity for rapid growth, but also represents significant risk.


    Whether for a platform or an add on acquisition, I help private equity firms identify and critically evaluate a target's eCommerce & technical capabilities, market risks and post-close opportunities. I can also assist with deal origination for add-on acquisitions as well as advisory CTO services.


    In addition, I can help eCommerce companies prepare for an aquisition or IPO, successfully complete tech organization restructuring (usually due to key personell departures) or leverage mobile and unconventional ecommerce channels for further growth.


    In the past, I co-founded a YCombinator backed company acquired by Google in 2010 and founded and sold a professional services business in 2016. I have a PhD in computer science and used to be a visiting professor of computer science at Cornell University.

  • Background

    Octopus Mercantile


    Mobile apps for eCommerce companies.


    Co-Founder & CTO

    Smart iPhone email client. Acquired by Google in 2010.


    Winter 2009 Batch

    Cornell University

    Visiting Professor, Computer Science

    University of Newcastle

    PhD Computer Science

  • Press & Speaking

    Whether you’re organizing a public event, an internal workshop, or a board presentation, I am very happy to educate on current eCommerce trends and its future impact on the private equity industry.


    Below are some places my work has been reported on.

  • Biz Stone, Co-founder, Twitter

    "Working with Einar is not only productive, it's a joy"


  • Consulting Services

    eCommerce Due Diligence

    Post Acquisition Strategy

    Buy-Side Deal Origination

    Advisory CTO Services


    Private Equity eCommerce Due Diligence